Last updated: 24 May 2026
1. Who We Are
By Night is an independent UK streetwear brand selling clothing and accessories through our Shopify store. This privacy policy explains how we collect, use and protect personal information when you browse our website, sign up to our newsletter, contact us, create an account or place an order.
2. Information We Collect
We may collect information that you give us directly, including your name, email address, delivery address, billing address, phone number, order details, account details, newsletter preferences and messages sent through our contact form.
We may also collect technical information about how you use the website, such as device information, browser type, pages viewed, approximate location, cookies and analytics data. This helps us understand how the store is used and improve the shopping experience.
3. How We Use Your Information
We use personal information to process orders, take payment, arrange delivery, provide order updates, respond to customer support requests, manage customer accounts, prevent fraud, improve the website and send marketing emails where you have signed up to receive them.
We only use your information where we have a lawful reason to do so, such as fulfilling a contract with you, complying with legal obligations, operating our business responsibly, or using your consent for email marketing.
4. Orders, Payments And Fulfilment
Our store is powered by Shopify. When you place an order, Shopify processes information needed for checkout, payment, fraud prevention, order management and customer accounts. Payment details are handled securely through Shopify and payment providers; we do not store full card details on our website.
Where needed, order information may be shared with fulfilment partners, print providers, delivery companies and service providers so your products can be produced, dispatched and delivered.
5. Email Marketing
If you sign up to our newsletter, we may use your email address to send updates about new drops, restocks, offers and By Night news. You can unsubscribe at any time by using the unsubscribe link in our emails or by emailing support@by-night.co.uk.
6. Cookies And Analytics
Our website may use cookies and similar technologies to keep the store working, remember preferences, measure website performance, understand visitor behaviour and support marketing features. Some cookies are essential for checkout and site functionality, while others may be used for analytics or advertising depending on your settings and consent options.
7. Who We Share Information With
We only share personal information where it is needed to run the store, provide services or meet legal obligations. This may include Shopify, payment providers, fulfilment providers, shipping carriers, email marketing tools, analytics services, fraud prevention services, professional advisers and authorities where required by law.
8. How Long We Keep Information
We keep personal information only for as long as needed for the purpose it was collected. Order records may be kept for accounting, tax, fraud prevention and customer service purposes. Newsletter information is kept until you unsubscribe or ask us to remove it.
9. Your Rights
Depending on your location and the circumstances, you may have rights to access, correct, delete, restrict or object to the use of your personal information. You may also have the right to data portability and the right to withdraw consent where we rely on consent, such as for email marketing.
If you want to use your privacy rights, email support@by-night.co.uk or use the details on our Contact page. We may need to verify your identity before responding to a request.
10. Keeping Information Secure
We take reasonable steps to protect personal information and use trusted platforms and service providers to help keep customer data secure. However, no website or online service can guarantee complete security.
11. International Services
Some of the services we use, including Shopify and other ecommerce tools, may process or store information outside the UK. Where this happens, appropriate safeguards are used by those providers where required by data protection law.
12. Changes To This Policy
We may update this privacy policy from time to time to reflect changes in our store, services, legal requirements or the way we use personal information. The latest version will be shown on this page.
13. Contact Us
If you have questions about this privacy policy or how your information is used, please email support@by-night.co.uk or contact By Night through our Contact page.
